Branding & Digital Marketing prepares you to understand the strategies and execution of building a brand in the digital era. Here, you will learn through real projects with industry partners to create relevant and impactful branding solutions. With a learn-by-doing approach and expert guidance, you will build a portfolio and practical experience before graduating and will be ready to start a career in the industry.
Branding and Digital Marketing is a program under the Management Study of the School of Business & Management, which has been accredited as “UNGGUL” (Excellent) by the National Accreditation Board for Higher Education (BAN-PT) under decree number 1131/DE/A.5/AR.10/III/2024.
Dr. Mardi Wu
CEO of PT. Nutrifood Indonesia
Ivy Kamadjaja
Deputy CEO of Kamadjaja Group
Prof. Dr. Poltak Maruli John Liberty Hutagaol, SE., Ak., M. Acc, M.Ec (Hons), CA
Head of IAI KAPj
Lo Kheng Hong
Stock Investor
Tjahjono Harjono, MBA
President Director of PT. Pangan Lestari and Chairman of the Advisory Board of Apkrindo East Java
Assoc Prof. Halimin Herjanto
Marymount University, Arlington, Virgina, USA
Ruslan Tanoko, M.S.
Vice President Director PT Avia Avian Tbk
Imelda Mulyani Harsono, B.A., M.M., LL.M.
Executive Vice President of Samator Grup
Dr. Wani Sabu, S.H., M.M.
Senior Executive Vice President of BCA
| Year 1 | Year 2 | Year 3 | Year 4 | ||||
|---|---|---|---|---|---|---|---|
| Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | Semester 6 | Semester 7 | Semester 8 |
Religion and Meaningful Life | Pancasila | Civic Education | Integrated Brand Communication | Digital Channels Optimization | Digital Branding Acceleration | Business Communication | Industrial / Global Exposure |
Economics | Bahasa Indonesia | Brand Management | Digital Marketing Mastery | Digital Branding Bootcamp | Business Project / Research Proposal | Digital Leadership | Industrial / Global Experience |
Business & Management | Consumer Behavior | Marketing Plan | Content Strategy and Creation | Business Project / Research Exposure | Business Project / Research Implementation | Professional Ethics | |
Financial Accounting | Marketing Research | Business Statistics | Strategic Management | Elective 5 | Elective 6 | ||
Business & Corporate Law | Operational & Production Management | Information System and Artificial Intelligence | Entrepreneurial Mindset | Elective 7 | |||
Marketing Management | Financial Management | Elective 1 / Certification | Elective 3 / Certification | ||||
Human Resource Management | Elective 2 / Certification | Elective 4 / Certification | |||||
There are many lessons from the Marketing Program that make us more observant in seeing a problem, not only from the business owner's point of view, but also in reviewing the marketing staff to form the right strategy.
-Yose Ega Mulyadi., SE., MM., CPSM., CDMP (batch 2007)
General Manager at PT. Karyawiyosa Abadi
The Marketing Program taught me how to offer impactful solutions and provide benefits to clients. From building trust, convincing them, and negotiating - all the skills I learned are very helpful.
-Stephanie Raharjo (batch 2014)
Sr. Media Placement Specialist at Tiket.com
The Marketing Program is an amazing program, because I can apply the knowledge I gain into my work.
– Gary Aditya Tanajohardjo (batch 2010)
Chief Marketing Officer at Revolt Industry, Rove Gift, & Radja Leather
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